Summer in the Mediterranean: Int'l Marketing

This program is designed for business students who would like an introduction to marketing in an international context. The academic component of this program encompasses both international marketing and cultural studies in order to emphasize the need to understand the culture and environment in any international marketing exercise. 
Students will compare marketing across Cyprus, Greece and Italy to marketing in the United States during their field exercises. Students travel to Athens and Rome by air and several Greek islands by cruise ship. 
This program could be valuable to any business student that is considering an international career, particularly in sales or marketing.

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